Women use social media.
Damn. Go figure.
I respect that Flowtown wants to bring awareness to the fact that Yes! Women do use computers! but was this necessary? Did anyone think women weren't using the internet? And why are men being held as the standard?
Or as K.A. pointed out, what kind of women are using social media? Upper class women? White or black or Latina women? Lesbians? Some of that information is available via Brian Solis in Revealing the People Defining Social Networks.